No SEO, no marketing frills. You give us the basic information about your company, and we get your XSite setup and running. If you're not planning to use your XSite for attracting new clientelle or growing the business, but do want a respectable and sophisticated or simple web presence and/or to take advantage of the online application, rate sheets, or listings features, this is the package that's right for you. If you want more, later, in the way of custom design or marketing, you can always then go with one of our other packages.
XSite Marketing Accelerator
Our standard pacakge. Includes:
Branding: Match site colors and template to your logo, if you have one. Standardize your font set, color set, and overall look and feel.
Search Engine Optimization (SEO): Competitive meta-tag research. Build you several sets of meta-tags. Create search engine sitemaps and directory entries. Use keyword-rich content, strategically placed within your site content.
Content: Create several unique pages, including your home page, based on data collection from you.
Localization: Create unique local content page(s).
Visual Enhancement: Utilize photos in strategic ways on the site. Add linked emblems for your organizations and affiliations.
Navigation: Enhance user friendliness and marketing with a rational navigation scheme, including internal links, and hierarchical navigation.
Marketing: Create lead capture form(s) and a custom contact group to capture leads. Utilize other XSite lead capture techniques to enhance marketing opportunities.
Social Networking: Reference your content in key social networking venues and other significant online resources.
Consulting: Make recommendation for domain selection or replacement, and advise on achieving more effective search engine results and qualified human visitors. Provide you with a post-design guide to your site's features.
XSite Social Accelerator
Social networking and blogging are the core of a contemporary marketing plan. We have a lot of experience with this, and can launch your blog (we write rich content) and your site into the Web 2.0 world. Done badly, social networking is like a fizzling firecracker on a wet day. Properly managed, this aspect of internet marketing is the single most powerful driver of targeted interest and traffic for your business. Keep in mind, usually this builds on the Marketing Accelerator package. If your site isn't dynamic or original, and is 99% identical to dozens of other sites, you need the Marketing Accelerator as your core approach.
XSite Brand Optimizer
The look and feel of your site, logo or header design, color scheme, photography, and layout all fit together to make your XSite stand out. Most visitors sum up your company in one glance. Whether they stick around and explore or contact you, is partly based on presentation. This package focuses on making you look like an all-star.
XSite Optimizer Plus
Pick any three of our normal services (bullet points under the Marketing Accelerator Package). This little package is suitable for a site that's already received most of the other services, but needs some specific categories of action. Take your XSite a notch higher with an optimizer package. Every moment wasted not marketing is like turning away clients. What are you really waiting for?
XSite Marketing Director
There are two versions of this package:
1. You directly guide the project, we build. You decide, plan, and spec out exactly what we'll do. We provide a quote and you bank a certain number of hours with us. We proceed with the work. Note: this is subject to the limitations of the XSite platform and is by arrangement only.
2. You do the building (for people comfortable with the 'how' to do it), and we manage the project (the 'what' to do). If you're technically-inclined, can do the work, and feel comfortable relying on us as the brain, we really excel at that, and can help you spend your productive XSite time in ways that drive business.
